Posts by Greg Harada
10 Reasons Why Video Marketing Is Critical For Your Local Business
In this post I will explain 10 reasons why video marketing is critical for your local business. #1 Video can capture the true essence of your business. If a picture is worth a thousand words, a video is worth, well.. a million. Illuminate the customer experience through video and show your customers what it…
Read MoreThriving Success And Longevity – Actionable Insights for the Small Business Owner
The new year is always a great time to reflect on the past year, analyze and evaluate, refresh and reset to prepare for the next year, and set new goals and plans with strategies to put them into action. But, why wait for the new year? This practice should be done throughout the year. We…
Read More1. Vision
“The only thing worse than being blind is having sight, but no vision.” – Helen Keller Creating your vision may be the most important thing you will do when starting your business. This entire ebook could be dedicated to vision. We will cover several important aspects of vision here. What do you want from your…
Read More2. Commitment
Now that you can see it, you know exactly what it looks and feels like, and you know what you have to do daily to realize it, you must commit to achieving your vision. This may seem obvious, but not everyone who decides they will do something actually commits to it. Without commitment, goals become…
Read More3. Keep Your Word
This is so important, not just in business, but in all aspects of your life and in your relationships. This aligns with commitment, but here I focus on following through on your commitments to others. Quite simply, if you say you will do something, do it. Follow through, no matter how big or small the…
Read More4. Under Promise and Over Deliver
Part of making sure you can always keep your word, is under promising. There is nothing worse than creating high expectations from a client and not being able to live up to them. I am not saying you should not present your products and services in the best light possible. If you believe in them,…
Read More5. Enjoy The Journey
Although much time has been spent on the vision and the earnest devotion toward achievement of that vision, it must be said that it is not only the final result that should be valued. When your vision comes to fruition through all your hard work, grit, determination, sacrifice, blood, sweat, tears, pain, suffering, missing out…
Read More6. Branding
Branding is very important for your business no matter how small it is. There are encyclopedias on the importance of this, but we will briefly cover this. Branding is a way to define and communicate your business’ identity. Your branding can present your business’ purpose, values, character, beliefs, style, who your target market is and…
Read More7. USP
Define and Focus on your USP, your Unique Selling Proposition/Point. This is where you differentiate yourself from your competition. What is the factor or characteristic that sets your business apart from the rest? Some may think that their industry or type of business is pretty much like all the rest, but have you thought about…
Read More8. Be Humble
A quote I reference often: You don’t know what you don’t know. This rings so true to me, so simple, and yet so deep. I understand this and try to always stay humble, no matter how confident I feel about myself or my knowledge on any subject matter. This keeps me open to learning from…
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